US Foodservice Grows Market with Oracle with CRM on Demand free essay sample

US Foodservice operates and distributes all over the country. It’s important that they be able to stay on top of what’s in demand from their customers. Because they’re in the food industry it’s important to US Foodservice that they be able to fill the order as quickly as possible since they’re dealing with perishable items. US Foodservice works with Oracle team on the front end to map as close to an integrated business solution as possible. In 2009 when the economy was sinking US Foodservice gained their highest market share in terms of account growth. This proved that their use of and teamwork with Oracle CRM aided in the success! They also are able to use the Oracle CRM as a tool to track their sales leads. Before they didn’t have a handle on where they’re sales people were going and how many were producing sales. We will write a custom essay sample on US Foodservice Grows Market with Oracle with CRM on Demand or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page With the Oracle CRM tool, they tracked the leads to sales and sales to revenue. Chapter 3 Discussion Questions 2. It has been said that the advantage that leading-edge retailers such as Dell and Walmart have over their competition isn’t technology; it’s their management. Do you agree? Why or why not? Yes, I agree. Technology is advantage but proper management is the key to success. Benchmarking is a perfect example. Benchmarking involves comparing the efficiency and effectiveness of your business processes against strict standards and then measuring performance against those standards. Industry best practices are usually identified by consulting companies, research organizations, government agencies, and industry associates as the most successful solutions or problem-solving methods for consistently and effectively achieving a business objective. 3. What are some of the issues to consider in determining whether the Internet would provide your business with a competitive advantage? Because of the internet, the traditional competitive forces are still at work, but competitive rivalry has become much more intense. Internet technology is based on universal standards that any company can use, making it easy for rivals to compete on price alone and for new competitors to enter the market. Because information is available to everyone, the internet raises the bargaining power of customers, who can quickly find the lowest-cost provider on the Web. Chapter 4 Discussion questions 1. Should producers of software-based services, such as ATMs, be held liable for economic injuries suffered when their systems fail? Liability extends the concept of responsibility further to the area of laws. Liability is a feature of political systems in which a body of laws is in place that permits individuals to recover the damages done to them by other actors, systems, or organizations. Because of this, I believe that producers of software-based services are included in the group and should be held liable. 3. Discuss the pros and cons of allowing companies to amass personal data for behavioral targeting. As the internet continues to open up a wealth of marketing opportunities the need to stay directly in tune with customers’ specific wants and needs will increase twofold. In order to market a product it will no longer be enough to discuss how a product works, but how a product can work for the consumer. Thus, an effective consumer marketing strategy is needed in order to create a solid customer base that recommends your services or products and continues to return for repeat visits.