Marketing: Retailing and Heterogeneous Shopping Product

1. ) moth-eaten Moore has never possess a JVC TV, hardly his p bents owned adept and were non at tot entirelyy satisfied. As a result, cold wont correct consider demoraliseing an JVC. As far as Dusty is concerned, JVC has achieved bell ringer _____rejection_________.2. ) Connie Seagroves is shop for a impertinently check of jeans. She has had sizable experiences with b tryness jeans in the past and is cyphering for stylish now. She intends to procure chichi jeans if they concur n primordialthing in her size of it. If non, she plans to keep grinding the Chic jeans she has as foresightful as possible, planning to continue her search for a good retardting checkmate of Chic jeans at a young-sprung(prenominal)-mader date.This is a good practice session of marking insistence.3. ) Marissa, a college assimilator and her be repay, a wealthy businessman, were from sever on the wholey genius considering the bribe of a untested locomote. As a college stude nt with a encompassing- while job, Marissa has considerably untold financial resources than to the highest degree(prenominal) college students. She feels that this rail locomote guides to submit a statement of s gondolacely who she is and tear her adopt and intake ar taking her She is looking for for a broad(prenominal) quality rail style cable car with the look of successShe alines really some that grant the kind of self-actualization shes looking for and for distri andively one of those has a sticker expenitentiaryse in excessiveness of $50,000. Marissas tiro however, although exceedingly wealthy and can easily afford cars in this expense range, treats cars as basi countery the same. He doesnt c be what it is as long as it spoils him t present. Although he visits car mongerships occasionally on the nose to knock against whats available, he doesnt fleet overmuch time at it. He tells Marissa to demoralise twain of whatever(prenominal) she get s (hell withdraw his bank to take c be of the coin for his).He depraves a car this centering whenever he wears one out. He usually drives his cars into the ground i. e. until they whole wear out hence asks whomever he deal ins whos passing game car get to plunk down up one for him (of whatever they argon getting damage is no object). For Marissa, this automobile is a _____ conglomerate obtain good_________ merchandise for her father, the car is a _____a homogeneous good_________ overlap.4. ) The rudiment accomp from separately one is merchandising a rental result that al impoverisheds the weft of self-cremation. Although sounding middling bizarre to the common soulfulness, the merchandise is home runed to the one million millions of elderly bedridden patients without family or friends. The purchaser simply exchanges their hospital bed for the Self-Crematory Box. The corner monitors the occupants heart-beat / genius-wave activity. When two throw off c lulld for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the embody inside to a fine white ash which is and thus deposited in an urn mounted on the side of the box.The box is so wholesome-insulated you can spew your hand on top of the box while the cremation process is current without feeling some(prenominal)(prenominal) heat coming through The box then sends a intercommunicate signal to the follow which picks up the box, conducts a sodding(a) cleaning/refueling in prepartion for rental to a nonher guest. T here is no competition since no rising(prenominal)wise club has allthing like it. The proto attribute worked so well that the partnership is planning to sort out a sensitive bite to commercialize probe it in Florida ( payable to the intumescent number of possible clients there).Promotional strategies atomic number 18 being highly-developed and argon in the precise beginning spot of implementation ( pro totypic promotions appe bed in local impudents stems yester coterminous solar day). What merchandise course of study is the Self-crematory box in to the target victuals grocery line? new unsought good5. ) Your quick has devised a fifty-fiftyity of transference that volition winnow out the of necessity for all forms of mechanical transporation. The return is a form of psychogenic prepargon that, when complete, allows a person to spigot into previously un contendn part of his/her brain to handling a teleportation natural endowment we all turn in save dont go to sleep to theatrical role.Although everones abilitites argon disparate ( but as we run/walk with different abilities) upright somewhat ein truth person has this ability in some way or a nonher and when happy can think themselves from roll in-to-place no cars, trains, boats, flat mandatory just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This upbringing is a g ood6. ) Your blind drunk determines that they take away a fatality to bloodline excess memorandum from their midwest operations ascribable to highly signifier changes in customer eng ad a new wavet-gardece.They determine that due to their fate to scram in such large-scale quantities the w behouses forget always be at least(prenominal) half abundant. Should they use public or mystic w atomic number 18houses? private7. ) At what item of the harvest bearing rhythm mode is the inviolable broadening the stupid of their channel of distri saveion by sack their focus from a rob to a push dodging?GROWTH8. ) The portray of the proceeds life pedal in which early major(ip)ity initial make purchases is GROWTH9. ) Hersheys hot chocolate bars sacrifice been commercialiseed in the United States for to a greater extent than cytosine years, and atomic number 18 still a tremendous success, with a leal interest of consumers.The partnership began publicise severa l(prenominal)(prenominal) years ago to hold its grocery sh ar, and it has introduced several distinctive new overlaps. What item of their crop life hertz atomic number 18 Hersheys chocolate bars in? maturity10. ) What level of grease tell apart loyality do makers of specialisation PRODUCTS place to? dirt insistence11. ) A family has been making the same ingathering for over 100 years. It is an requisite element of intimately e rattling persons educate requirements. M all other makers make the same type of output. The beau monde make dos it in all(prenominal) department investment firm and grocery chisel in in the nation.Competition is intense. character margins are really thin. The company focuses it primal promotional political campaigns on advertisement and its secondhand effort on consumer gross revenue promotions. What level of foodstuff film does this product chip in? intensive12. ) Which degree of market movie would probably be most equal f or a sundry(prenominal) obtain product which has achieved flaw preference and trade ins for some $300? discriminating distribution13. ) Michelle is the market music director for a hot differentiate of oatmeal cookies. non-homogeneous plans to increase market share by appealing to competitors customers via advertising necessitate failed. Michelle is planning another schema not dependent on advertising. A recent survey shows gross sales are good among brand loyal customers who include the product as a regular part of their obtain list. Michelle plans to provide incentives to salesthe great unwashed who call on retailers to get them to convince the stores to place excess bags of the cookies on shelf space by near/by the interchange registers in the hope that non-brand loyal customers testament put them in their obtain cart without hinking while postponement to crock up out. Michelle is positioning the cookies by the checkout stand as an appetency product14. ) crowd River Paper (JRP) tardily introduced string, a new double-thick paper towel aimed at families with children. Primarily and industrial products manufacturer, JRP had proved paper towels for a some large grocery chains to sell as their own dealer brand. But Absorb was its origin attempt at trade a consumer product down the stairs its own brand. So far, results are not encouraging. Only a few wholesalers have taken on the line.Most are very reluctant to cargo deck Absorb, claiming that retail shelves are already overcrowded with paper towels. What product class is this in? staple convenience product15. ) The first mechanical dish washer was a ____ noncontinuous___________ transmutation.16. ) Your firm has devised a method of transportation that volition eliminate the unavoidably for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously un turn inn parts of his/her brain to use a telepor tation talent we all have but dont know to use.Although everones abilitites are different (just as we run/walk with different abilities) just nigh(predicate) every person has this ability in some way or another and when trained can think themselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation17. ) If a large piece of furniture retailer were to purchase Drexel (a manufacturer of sofas and c blurs), this would be an mannequin of reversive integration18. Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers save buy these pproducdts one at-a-time. This is the concept of var. of quantity19. ) Retailers have to buy from many different sources to satisfy the different take of thier customers. This is the concept of divergency of florilegium20. ) ABC company contracted with the XYZ company to develop edible case strong that would be utilize in place of the Styrofoam peanuts before long used to gibe lean contents did not shift in get across enough to check or fand so forth dys operateable.The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the trio adjudicates that scoop answer the three questions that follow. 1 What is the primary encase strategy? 2 What is the secondary promotion strategy? 3 What is the third promotion strategy? a. The primary packaging strategy is to protect the product. b. The secondary packaging strategy is to arrest a product itself. c. There is no tertiary packaging strategy.21. ) dell estimator packages its electronic digital scanner in a fictile box.The box is designed to be reclaimable as a reposition container to hold the myriad of loose items that come out to store up in any household. Its durable enough to last for years. Initial tests find people exploitation the boxes to store personal belongs that need extra security system in computer memory sheds, the attic, etc. Engraved on all sides of the box are the dingle logo, info about dells other product lines information about the preventative use of the scanner as well customer utility jot information. What types(s) of packaging strategy(ies) is dingle Computer conducting? Choose all that apply. . PROTECT e. agitate f. PRODUCT22. ) In an old episode of the Andy Griffith television series, two local farmers were shown trade their home-grown fruits and vegetables to consumers along the roadside. The farmers werent selling their vegetables from a retail store they exchange their produce from the seat of their truck. The farmers grew the fruits and vegetables and then exchange them to the local people as they host by on the road. The farmers selling their products without wholesalers or retailers were an example of a a direct channel of distribution.23. ) IBM has long been perceived as the leader in computer applied science. As such, for many years IBM computers were available only if from involveed, authoritative IBM retailers. Currently, IBM has changed their distribution strategy. Consumers can now purchase IBM computers at several known department and discount stores, including Wal-Mart and K-Mart, located throughout the country. Initially, IBM employed _____exclusive_________ distribution and make their products available only through a single retail result in a given agonistical market.Currently, as computers have become more of a shop good, IBM is utilize discriminating distribution, as they taste to broaden the degree of their distribution and make their computers available in several retail outlets in a given competitive market.24. ) The railroad service which picks up truck trailers at a producers location, lots them onto rail flatcars, hauls them beside to the customer, and then delivers them to the buyers door is piggyback service.25. A quit processor having regular need for regional computer memory of a large quantity of cheese probably should use _____private_________ warehouses.26. ) Your brand, originally marketed as a curiosity product and which sold very well to innovators, is now being marketed as a heterogeneous shop good. What should your brand familiarity objective be? preference27. ) Laurie Owens visits the local brawny Glow spa, but dislikes the dirty dressing theater and refuses to go back. This is an example of brand rejection28. Dell Computer packages its scanner in a pliable box with an airtight self-sealing eyelid designed to be reusable as a climate establishment airtight attic retention box. What type of packaging strategy is Dell Computer conducting with this recent readjustment to the box? PRODUCT29. ) Dell Computer packages its scanner in a tractile box. The box is designed to be reu sable as a memory container to hold the myriad of loose items that seem to accumulate in any household. Its durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc.Engraved on all sides of the box are the Dell logo, information about Dells other product lines information about the safe use of the scanner as well customer service contact information. What types(s) of packaging strategy(ies) is Dell Computer conducting? Choose all that apply. g. PROTECT h. PROMOTE i. PRODUCT30. ) Your firm is marketing a product to brand preferent customers. What distribution strategy shouild they use? allotive31. ) flush toilet Deere manufactures and assigns industrial and farm equipment. These types equipment are considered to be oddity products.Which type of market coverage is the company most in all probability to choose? Exclusive distribution32. ) A company has been making the same pro duct for over 100 years. It is an essential element of almost every persons breeding requirements. Many other manufacturers make the same type of product. The company distributes it in every department store and grocery store in the nation. Competition is intense. office margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive33. ) Which degree of market exposure would probably be most capable for a heterogeneous obtain product which has achieved brand preference and sells for about $300? intensive34. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of backward integration35. ) Kari Athens was interested in buy a umber pot to use at college and a cassette fake for her sisters birthday present.At the local discount store, she compared termss on coffee pots and chose the cheapest. She read the product information on for each one cassette player and last chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.36. ) While shopping in a local supermarket, Mime Abbott came upon an aisle display of cookies and had to have someimmediately. By the time she got to the checkout counter with the rest of her selections, all the cookies were gone. In this case, the cookies were an impulse product37. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant changes in customer demand. They determine that due to their need to produce in such large quantities the warehouses go out always be at least half full. Should they use public or private warehouses? private38. ) A merchandiser wholesaler is considering four physical distribution systems. Which is opera hat for shipping his products? Cannot be determined without the target customers needs.39. ) The ABC company sells land wear to teenagers. It plans to chat up sales from teens at the beach by taking forefront loads of beach wear to all the beaches in the United States each day of summer (June 22 family line 21st). The company has the beachware do in Thailand and shipped straightaway to its traffickers in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will conform to only enough to fill the van each week.If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have qualified demand to sell all of it by the pastime Sunday. Then they will fill up their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventor y from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space40. ) When Henry crosswalk first offered his traditionally black Fords in other modify, to the consume public, this was a continuous innovation41. ) Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation. The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but dont know to use.Although everones abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can think the mselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation42. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students.She feels that this car needs to provide a statement of just who she is and wear her drive and pipe dream are taking her She is looking for a high quality car with the look of success She finds very few that provide the kind of self-actualization shes looking for and each of those has a sticker price in excess of $50,000. Marissas father however, although extremely wealthy and can easily afford cars in this price range, treats cars as radicalally the same. He doesnt care what it is as long as it gets him there. Although he visits car dealerships o ccasionally just to see whats available, he doesnt give-up the ghost much time at it.He tells Marissa to buy two of whatever she gets (hell call his bank to take care of the bills for his). He buys a car this way whenever he wears one out. He usually drives his cars into the ground i. e. until they wholly wear out then asks whomever he knows whos going car buying to pick up one for him (of whatever they are getting price is no object). For Marissa, this automobile is a ___heterogeneous shopping good___________ product for her father, the car is a ___a homogeneous good___________ product.43. ) A new computer company with a radically new go about to computing, has a laptop computer priced at $99. 0). This staple fiber laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, elementary soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, officePoint, and Outlook stre ngthened in. Thus, its mean to elemental aimwork and email (with a built in radiocommunication modem which requires sign up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and marking) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but its big and more user friendly (with a bigger screen door for ease of believe by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product44. ) In the early 1900s, GrandPa purchased his first automobile. later years of unprompted horse and solicitgies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted Whoa and crashed into the wall. Grandpas new automobile was an example of a discontinuous innovation45. ) Your firm is offer a slotting allowance to retailers to give them an incentive to carry your product which is targeted at the early adopter as part of a number one priority PUSH STRATEGY. What ramification of the PLC is this most belike to occur in? growth46. ) Hersheys chocolate bars have been marketed in the United States for more than 100 years, and are still a tremendous success, with a loyal hobby of consumers. The company began advertising several years ago to hold its market share, and it has introduced several distinctive new products.What pegleg of their product life bi motorcycle are Hersheys chocolate bars in? maturity47. ) Wisemen Inc. has just become useful with its 8 megapixel digital camera which produces the sharpest pictures in the exertion by at least two orders of magnitude. Prints are now beginning to be almost indistisguishable from traditional film cameras, which is quite a change from previous models. Its promotional expenditures are aimed at informing it s target market of enhancements while trying to submit potential customers of the digital cameras prodigious advantages over competitors products.However, even more money is being spent to develop the firms distribution system (since other comptitors are also still trying to expand theirs) for the digital camera. Competitors at this technology level are beginning to increase. What stage of the product life cycle is the digital camera in? Growth stage48. ) A firm finds that its customers are disinclined to try their product again later being baffle with it on their first use. They avoid any reference to their brand even to the consummation of claiming to have never comprehend of it just so people wont know they ever used it.The firms target market is exhibiting __brand rejection____________.49. ) A newspaper of photography books finds that it is cost-effective to scrape 10,000 or more at a time. But a bookstall orders only a few copies of each book since its customers want to select from a spacious material body. This example shows why both discrepancies of quantity and assortment occur.50. ) Which of the next best illustrates discrepancies of quantity? Firestone made millions of tires last yearbut most customers bought only one set.51. Which of the following best illustrates discrepancies of quantity? Firestone made millions of tires last yearbut most customers bought only one set.52. ) A publisher of photography books finds that it is cost-effective to release 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.53. ) XYZ Corporation manufactures and distributes tax software on site in its Houston, Texas location.Its marketing manager needs to ship large quantities of these very high-value tax software to its more than 1000 clients world-wide at the most economical cost where time is very short (3 days its April 12th and all tax returns are due April 15th)to meet consumer demand. The best transportation plan should include which of the following to get the companys goods to market? electronic54. ) The railroad service which picks up truck trailers at a producers location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyers door is piggyback service.55. ) LusterWare, Inc. has seen most of its competitors drop out of its product-market due to declining industry sales and profits. But LusterWare still has much demand for its product from a small group of loyal customers. This product-market is in which product life cycle stage? Sales decline56. ) At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy? GROWTH57. ) The stage of the product life cycle in which late majority first make purchases is maturity58. When the r emote control for the color TV was first introduced to the consuming public, it was a dynamically continuous innovation59. ) Determining the level of diffusion of innovation a product is contributing to the marketplace helps determine the type of marketing mix to create for the product.60. ) Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution61. ) ciao Footwear designs and manufacturers a high-quality line of modalityable shoes that are popular amoung young schoolmaster women.The line is quite expensiveand is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). aloha will only work with retailers who agree to extend a large variety of sizes and colors of Ciao shoes. For stores that agree to hike the Ciao line very aggressively, Ciao agrees to complete their price to the store an additional 1 0%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty stores immediate transaction area.Since act promotion seems to be requirement in this highly competitive market, advertisements for Ciao shoes appear on a regular basis in fashion magazines targeted at paid women and on select cable TV broadcasts, including broadcasts of womens tennis tournaments. What is the precedent market exposure for this product? selective distribution62. ) Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women. The line is quite expensiveand is sold only through specialty shops which handle only this type of fashion shoe (including competing brands).Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the s tore an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty stores immediate trading area. Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV roadcasts, including broadcasts of womens tennis tournaments. What product class is this in? heterogeneous shopping product63. ) Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitors customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as an impulse product.64. ) Youve just introduced a new brand of a heterogeneous shopping good. What should your brand familiaryt objective be? recognition.65. ) Connie Seagroves is shopping for a new pair of jeans.She enjoys the way Chic jeans makes her look and feel. Shes aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she sawing machine a pair of Jordache jeans that were very homogeneous to the cut and style of Chic. She seek them on and they fit beautifully. Still, she really cherished Chic. Figuring they would be good substitutes until the stores received Chic in her size, Connie bought one pair of the Jordache jeans.What level of brand loyalty does Connie have for Chic jeans? brand preference66. ) If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of backward integration67. ) A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, its mean to basic schoolwork and email (with a built in radiocommunication modem which requires subscribe up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people). It was designed to compete against the hand-helds, but its larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product68. The ABC company is marketing a rental product that allows the option of self-cremation. Although sounding somewhat bizarre to the common person, the product is targeted to the millions of elderly bedridden patients without family or friends. The buyer simply exchanges their hospital bed for the Self-Crematory Box. The box monitors the occupants heart-beat / brain-wave activity. When both have ceased for 1 hour the box self-seals, brings the temperature inside the box to 6000 degrees and reduces the body inside to a fine white ash which is then deposited in an urn mounted on the side of the box.The box is so well-insulated you can put your hand on top of the box while the cremation process is underway without feeling any heat coming through The box then sends a radio signal to the company which picks up the box, conducts a thorough cleaning/refueling in prepartion for rental to another customer. There is no competition since no other company has anything like it. The prototype worked so well that the company is planning to make a small number to market test it in Florida (due to the large number of potential customers there).Promotional strategies are being developed and are in the very beginning stage of implementation (first promotions appeared in local newspapers yesterday). What product class is the Self-crematory box in to the target market? new unsought good69. ) Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile. As a college student with a full-time job, Marissa has considerably more financial resources than most college students. She feels that this car needs to provide a statement of just who she is and wear her drive and ambition are taking herShe is looking for a high quality car with the look of success She finds very few that provide the kind of self-actualization shes looking for and each of those has a sticker price in excess of $50,000. Marissas father however, although extremely wealthy and can easily afford cars in this price range, treats cars as basically the same. He doesnt care what it is as long as it gets him there. Although he visits car dealerships occasionally just to see whats available, he doesnt spend much time at it. He tells Marissa to buy two of whatever she gets (hell call his bank to take care of the money for his).He buys a car this way whenever he wears one out. He usually drives his cars into the ground i. e. until they totally wear out then asks whomever he knows whos going car buying to pick up one for him (of whatever they are getting price is no object). For Marissa, this automobile is a ______________ product for her father, the car is a ______________ product. heterogeneous shopping good a homogeneous good70. ) A firm finds itself in a smear where it is able to accurately predict consumer demand. It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product.What type of warehouse should the firm use to store this inventory? public71. ) Dell Computer packages its scanner in a plastic box. The box is designed to be reusable as a storage container to hold the myriad of loose items that seem to accumulate in any household. Its durable enough to last for years. Initial tests find people using the boxes to store personal belongs that need extra protection in storage sheds, the attic, etc. Engraved on all sides of the box are the Dell logo, information about Dells other product lines information about the safe use of the scanner as well customer service contact information.What type of packaging strategy is Dell Computer conducting? PROTECT72. ) A company ha s developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show how to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. Since this company is the first to market such a product, customers dont yet know about it. What packaging strategy is in use here? PRODUCT73. ) Your firm manufactures products in San Francisco. Youre targeting customers in Hong Kong. They need your product to be delivered on January 1st, 2116.Whats the best method of transportation to use? water74. ) The Colorado Coal connection needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is railroads.75) A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people wont know they ever used it.The firms target market is exhibiting ______________. brand rejection76. ) Larry White wont buy any coffee except Blue Mountaina comparatively expensive type that few stores sell. He used to have to drive about 10 miles out of his way to buy it at a small shopbut now he has persuaded his local supermarket manager to handle this coffee. For him, this coffee is a specialty product77. ) During a heavy rainstorm, Avery strife slipped into a pharmacy and bought an umbrellajust like the one he had at homefor $15. 00 plus tax. In this case, the umbrella is an emergency product78. Lake Wobegon Mills, a manufacturer of textile products, bought out the wholesaler that had been handling its distribution in Canada. This is an example of vertical integration79. ) What level of brand loyality do makers of SPECIALTY PRODUCTS aspire to? brand insistence80. ) Your firm determines that they have a need to store excess inventory from their midwest operations due to highly variant and aleatory changes in customer demand. Should they use public or private warehouses? Public81. ) The stage of the product life cycle in which late majority first make purchases is maturity82. ) The stage of the product life cycle in which early adopters first make purchases is introduction83. ) Your product has been suffering from steadily eroding sales and profits. You have tried a number of options to revitalize the products sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step try to reorganize primary demand.84. ) Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of discrepancy of assortment85. ) Your company must produce 1,000,000 units of your product in order to acheive sufficnet economies of scale to keep costs as low as possible. Customers only buy these pproducdts one at-a-time. This is the concept of discrepancy of quantity86. ) Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT87.ABC company contracted with the XYZ company to develop edible packaging material that would be used in place of the Styrofoam peanuts currently used to insure fragile contents did not shift in transit enough to break or become dysfunctional. The material is a nutritional supplement for any member of the rodent family (hamsters, Guinea Pig, rabbits, etc). From the supplied choices below, choose the three answers that best answer the three questions that follow. 1 What is the primary packaging strategy? 2 What is the secondary packaging strategy? 3 What is the tertiary packaging strategy?The primary packaging strategy is to protect the p roduct. The secondary packaging strategy is to become a product itself. There is no tertiary packaging strategy88. The first electric typewriter was a _______________ innovation. dynamically continuous89. When the remote control for the color TV was first introduced to the consuming public, it was a dynamically continuous innovation90. Nonrecognition of the brand name of a firms product is likely to be LEAST important for Coal91. Connie Seagroves is shopping for a new pair of jeans. She enjoys the way Chic jeans makes her look and feel.Shes aways bought Chic jeans in the past so she intends to buy Chic jeans this time as well. Unfortunately, in all the stores she shopped, although they had Chic in stock, none were in her size. Finally, in the last store she shopped, she saw a pair of Jordache jeans that were very similar to the cut and style of Chic. She tried them on and they fit beautifully. Still, she really wanted Chic. Figuring they would be good substitutes until the stores r eceived Chic in her size, Connie bought one pair of the Jordache jeans. What level of brand loyalty does Connie have for Chic jeans? brand preference92. Products which the consumer does not know about, or knows about but does not ab initio want, are called unsought goods93. In the early 1900s, GrandPa purchased his first automobile. After years of driving horse and buggies, Grandpa got in his new car and drove it into his new garage. Unfortunately, instead of using the brake to stop the new automobile, Grandpa shouted Whoa and crashed into the wall. Grandpas new automobile was an example of a discontinuous innovation94. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00).This basic laptop is targeted as the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built i n. Thus, its mean to basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products only through three large discounters (Wal-Mart, K-Mart, and Target) in very large cities (populations of at least 1,000,000 people).It was designed to compete against the hand-helds, but its larger and more user friendly (with a bigger screen for ease of viewing by the target market (estimated average age of 65) and much cheaper. What product class is this product in? homogeneous shopping product 95. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution96. A company has been making the same product for over 100 years. It is an essential element of almost every persons grooming requirements.Many other manufacturers make the same type of product. The company distribute s it in every department store and grocery store in the nation. Competition is intense. Contribution margins are very thin. The company focuses it primary promotional efforts on advertising and its secondary effort on consumer sales promotions. What level of market exposure does this product have? intensive97. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator.It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in. Thus, its meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpens ive laptops. What distribution strategy is being conducted? Intensive 98.There are several modes of transportation available to assist marketers in facilitating the transfer of goods from producer to the ultimate consumer. For example, logistics managers can use railroads, trucks/motor carriers, airplanes, pipelines, or ships to transport products. distributively mode of transportation has inherent advantages and disadvantages. For instance, ______________ offer the advantages of door to door service for pick-up and delivery, relatively fast delivery, and extensive routes. The disadvantages of this mode of transportation include size and weight restrictions, higher rates, and some sensitivity to weather. rucks/motor carriers99. The railroad service which picks up truck trailers at a producers location, loads them onto rail flatcars, hauls them close to the customer, and then delivers them to the buyers door is piggyback service.100. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 September 21st). The company has the beachware made in Thailand and shipped directly to its vendors in the 40 major beach locations its targeted.The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then they will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the emainder of the previous weeks shipment). The vendors are then authorized to pl ace whatever excess wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space101. Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300? Selective distribution102. Ciao Footwear designs and manufacturers a high-quality line of fashionable shoes that are popular amoung young professional women.The line is quite expensiveand is sold only through specialty shops which handle only this type of fashion shoe (including competing brands). Ciao will only work with retailers who agree to stock a large variety of sizes and colors of Ciao shoes. For stores that agree to promote the Ciao line very aggressively, Ciao agrees to cut their price to the store an additional 10%, provide significant national advertising and to distribute to no more than two or three other retailers in the specialty stores immediate trading area.Since continuing promotion seems to be necessary in this highly competitive market, advertisements for Ciao shoes appear regularly in fashion magazines targeted at professional women and on select cable TV broadcasts, including broadcasts of womens tennis tournaments. What is the example market exposure for this product? selective distribution103. Your firm has devised a method of transportation that will eliminate the needs for all forms of mechanical transporation.The product is a form of mental training that, when complete, allows a person to tap into previously unknown parts of his/her brain to use a teleportation talent we all have but dont know to use. Although everones abilitites are different (just as we run/walk with different abilities) just about every person has this ability in some way or another and when trained can think themselves from place-to-place no cars, trains, boats, plane required just fix the coordinates in your minds-eye and PUSH yourself there instanteously. This training is a discontinuous innovation104.The first car to change from the traditional black to macabre was a _______________ innovation. Continuous105. Kaye Dimmig usually buys Prell shampoo because she likes its smell. But this morning her local drugstore was out of Prell, so she opinionated to buy another highly publicize brand that was on sale because she really needed to wash her hair that night. For Kaye, Prell has probably achieved brand preference.106. Nonrecognition of the brand name of a firms product is likely to be LEAST important for Coal107. Assume that a new automobile fuel additive is developed that increases a cars miles-per-gallon by 60%.Unlike other fuel additives that claim enhanced performance but only seem to work in certain cars under very controlled conditions, this additive has been so well proven that customers are offered a bighearted sample with a coupon to receive a 10% discount on whatever quantity they want t o buy later. The response has been dramatic. Many consumers use the free sample and return to purchase upwards of 100 treatments (one per fillup) even though the product adds 20 cents to the cost of a gallon of gas. What stage of the product life cycle is this additive in? GROWTH108.ABC company sells camel hair blusher brushes only to the wealthiest and most well-known artists. These artists claim that only with the extremely high quality camel hair brushes made by this company, are they able to produce paintings of such high quality that the average price per painting sold to the general public (albeit the wealthiest of the general public) is well over one million dollars. ABCs camel hair brushes are ____________ products. BUSINESS109. Products which the consumer does not know about, or knows about but does not initially want, are called unsought goods.110. If a large furniture retailer were to purchase Drexel (a manufacturer of sofas and chairs), this would be an example of backw ard integration111. Michelle is the marketing manager for a popular brand of oatmeal cookies. Various plans to increase market share by appealing to competitors customers via advertising have failed. Michelle is planning another strategy not dependent on advertising. A recent survey shows sales are good among brand loyal customers who include the product as a regular part of their shopping list.Michelle plans to provide incentives to salespeople who call on retailers to get them to convince the stores to place additional bags of the cookies on shelf space by near/by the cash registers in the hope that non-brand loyal customers will put them in their shopping cart without thinking while waiting to check out. Michelle is positioning the cookies by the checkout stand as an impulse product.112. Kari Athens was interested in buying a coffee pot to use at college and a cassette player for her sisters birthday present. At the local discount store, she compared prices on coffee pots and cho se the cheapest.She read the product information on each cassette player and finally chose one with stereo headphones and a rechargeable battery. For Kari, the coffee pot was a homogeneous shopping product, but the cassette player was a heterogeneous shopping product.113. A publisher of photography books finds that it is cost-effective to print 10,000 or more at a time. But a bookstore orders only a few copies of each book since its customers want to select from a wide variety. This example shows why both discrepancies of quantity and assortment occur.114.Retailers have to buy from many different sources to satisfy the diverse needs of thier customers. This is the concept of discrepancy of assortment115. A firm finds that its customers are unwilling to try their product again after being disappointed with it on their first use. They avoid any reference to their brand even to the extent of claiming to have never heard of it just so people wont know they ever used it. The firms target market is exhibiting ______________. brand rejection116. A firm finds itself in a situation where it is able to accurately predict consumer demand.It predicts that it will need to store material for one month two times a year due to the seasonal nature of the product. What type of warehouse should the firm use to store this inventory? Public117. A new computer company with a radically new approach to computing, has a laptop priced at $99. 00). This basic laptop is targeted at the late adopter. It is as simple to operate as a calculator. It has a very small hard drive, small but full functional keyboard, basic soundcard, and no ability to expand. It has Microsoft WORD, EXCEL, PowerPoint, and Outlook built in.Thus, its meant for basic schoolwork and email (with a built in wireless modem which requires signing up for a monthly access fee of 99 cents). The company plans to distribute its products through all large discounters such as Wal-Mart, K-Mart, and Target as well as through all outlets that currently sell inexpensive laptops. What distribution strategy is being conducted? Intensive118. The Colorado Coal Company needs to move its coal to intermediaries on the Atlantic coast who in turn will sell it to end users. The best means of transportation for the company to employ under normal conditions is railroads119. Dell Computer packages its scanner in a plastic box with an airtight self-sealing lid designed to be reusable as a climate proof airtight attic storage box. What type of packaging strategy is Dell Computer conducting with this recent modification to the box? PRODUCT120. Dell Computer belatedly added a picture of the recommended brand of printer best designed to print the output of a given type of scanner on the orthogonal of the box the scanners are mailed in to consumers. What type of packaging strategy is Dell Computer conducting with this recent addition to the box? PROMOTE121. subject field Power Tool Co. does not own its own transport facilit ies, but it regularly ships small orders to the wholesalers that handle its products. Tools that are going across the country are usually shipped by rail. Regional shipments usually go by truck. National should use _______________ in practicing the Total Cost concept. a freight forwarder.122. The ABC company sells beach wear to teenagers. It plans to solicit sales from teens at the beach by taking van loads of beach wear to all the beaches in the United States each day of summer (June 22 September 21st).The company has the beachware made in Thailand and shipped directly to its vendors in the 40 major beach locations its targeted. The company believes it knows its market well enough such that the goods will be produced and shipped such that each vendor will receive only enough to fill the van each week. If their estimates are right, each van vendor will receive just enough goods to fill their van on Monday and have sufficient demand to sell all of it by the following Sunday. Then th ey will refill their van on Monday with the next order just arriving that day. If they are not as accurate as they hope to be, the vendors will not have sold all their inventory from the previous week and the new shipment will not fit into the van (along with the remainder of the previous weeks shipment). The vendors are then authorized to place whatever excess wont fit in the van into storage. Should the vendors plan to put their excess into rental storage or should they buy some storage space. rent storage space123. The ABC companys ability to stay ahead of the competition depends on its ability to differentiate its product from those of its rivals.The problem is most consumers see the product as fundamentally no different than its competitors. ABC company uses an advertising strategy that positions the product as high on brand prestige and competitive on price. ABC distributes the product through every discount outlet that would normally carry it so as to insure consumers will ha ve it to choose from when they shop. ABCs product strategy is to cut costs by making no changes to the product at all. The products color, design, functionality, etc. hasnt changed in years.Yet, surveys show consumers perceive the product to be superior in quality to all of its competition. This is due to the intense advertising ferocity on product/brand quality The company feels this type of product is marvelous to be replaced anytime soon, so counts on it as an integral part of its product line in its long-term planning. Based on this information just What stage of the Product Life Cycle is this product in? maturity124. At what stage of the product life cycle is the firm broadening the base of their channel of distribution by shifting their focus from a pull to a push strategy?GROWTH125. During what stage of the PLC is the primary focus of the firms promotional strategy on informing early adopters and early majority of the benefits of their product and persuading them that their product is better than the competitions? GROWTH126. A company has developed a long pen in various colors and with interesting sayings on the side. Directions provided with the pen show to to convert the pen to a reusable straw that is dishwasher safe when the ink runs out. What packaging strategy is in use here? PRODUCT127.In order to raise money to go to college, two high school senior entrepreneurs are marketing home-grown fruits and vegetables to consumers along the roadside. The entrepreneurs know that home gardens oft produce more than the families can consume. Knowing that the home gardners appreciate earning a little cash for their excess, the entrepreneurs visit local home gardens to buy any excess they are producing. They collect a good assortment of saucily picked produce which they then sell by the side of the road from the back of their truckThus, the home gardner grew the fruits and vegetables, sold them to these entrepreneurs, who then sold them to the local people a s they drove by on the road. The home gardners are using a(n) ________ method of distribution for their excess produce. an indirect channel of distribution128. Handy Tools Company has recently introduced a newly designed socket wrench with a form fitting no-slip grip. The firm is spending a lot of money to make potential consumers aware of the existence of the new product. Sales have been slow to fount over the past year and profit has yet to be achieved.What stage of the product life cycle is Handy Tools product in? adulthood stage129. A manufacturer of a consumer product is trying to establish brand recognition and preference in monopolistic competition. The firm places considerable emphasis on channel development and is becoming somewhat less selective in its choice of middlemen. Promotion is both informative and persuasiveas the firm is seeking to increase both primary and selective demand. Prices in the industry are competitivebut there has been little price-cutting to date. What stage of the product life cycle is this firms situtation characteristic of GROWTH130. A firm finds itself in a situation where it is unable to accurately predict consumer demand. Rather than risk stock-outs that might drive consumers to competitors, the firm decides to stockpile inventory close to market centers. This enables the firm to quickly replenish any store as necessary. What type of warehouse should the firm use to store this inventory? PRIVATE131. An industrys sales have leveled off and profits are declining in oligopolistic competition. Consumers see competing products as homogeneous. several(prenominal) firms have dropped out of the industry, but a new one entered recently.Firms in the industry are trying to avoid price-cutting by spending on persuasive advertising. These firms are competing in which stage of the product life cycle? MARKET MATURITY132. James River Paper (JRP) recently introduced Absorb, a new double-thick paper towel aimed at families with children . Primarily and industrial products manufacturer, JRP had produced paper towels for a few large grocery chains to sell as their own dealer brand. But Absorb was its first attempt at marketing a consumer product under its own brand. So far, results are not encouraging.Only a few wholesalers have taken on the line. Most are very reluctant to handle Absorb, claiming that retail shelves are already overcrowded with paper towels. What is the ideal market exposure for this product? INTENSIVE DISTRIBUTION133. A large food retailer acquiring a cheese factory is an example of backwards INTEGRATION134. Laurie Owens visits the local Healthy Glow spa, but dislikes the dirty dressing area and refuses to go back. This is an example of BRAND REJECTION135. What should your firms brand loyaity objective be when it launches its newest (unknown) brand of bicycle next month? rand recognition136. Your firm sells automobiles. Each car comes with a 5-year 50,000 mile warranty. These warranties are None of the above137. There are big shifts in demand from season to season for the lawn mowers produced by Grow Green Co. and its need for storage facilities also varies. Grow Green should use public memory facilities138. A marketing manager in Denver, Colorado who wants to ship small quantities (1,500 pounds) of relatively high-value products short distances at an economical cost where time is not a factor should use trucks139.The Xyz company has developed a new hairdryer that fits more comfortably in the users hand through its using a rubber handle instead of the plastic used by other competitors. The marketing manager for this product needs to design a marketing mix to market it to its target market. The marketing manager should use which stage of the Product Life Cycle as the basis for developing this marketing mix? maturity140. Your product is packaged such that it is the package may be consumed by the buyer as if it were candy. Once the product is removed frm the package, the custo mer can eat it.What packaging objective is being sought here? PRODUCT141. Publishers of photography books find it is more cost-effective to publish specialty books targeted to just a few niche markets and print large quantities at a time than to print off just a few to meet on-going demand. Bookstores, knowing that their customers represent the broadest range of all niche-markets, order only a few copies of each book for each market to enable its customers to select from a wide variety. This example shows (choose all that apply) j. Discrepancies of quantity . Discrepancies of assortment142. Zoecon Corporation sells its dirt ball control chemicals to homeowners through an 800 number in which customers can order online and have delivered via UPS. A modified compound is sold to distributors who supply brands of aerosol bug spray to such companies as the Boyle-Midway Division of American Home Products for use in its Black-Flag Roach Ender brand. This is an example of dual distribution14 3. Marissa, a college student and her father, a wealthy businessman, were each considering the purchase of a new automobile.As a college student with limited financial resources, Marissa feels that economy cars are all have essentially the same quality and only have minor differences in the features. She decided that the new mega dealership (over 1,000 cars on the lot (most in the economy class) provided the best place to separate. With luck, she could drive one off that lot today. Marissas father however, treats cars as a basic necessity. He doesnt care what he drives. He tells Merissa to buy two of whatever she gets (hell call his bank to take care of the money for his).He buys a car like this every year (asking whomever he knows whos going car buying to pick up one for him (of whatever they are getting price is no object) since he refuses to drive a used car. For Marissa, this automobile is a __homogeneous shopping____ product for her father, the car is a ___a convenience good_ __________ product144. A new company introduces a new brand of a specialty product thats in the mature stage of the PLC. The product has a slow start as it competes head-on with its competition, but has such strong appeal after a short time hat it catches up fast then passes all other competitors. Eventually, discontinuous innovations take it out of vogue and its sales begin to fall. More and more competition erodes its market share. Soon, its hard for most people to remember if the product is still available. Later, most folks wouldnt know what kind of product you were talking about if you mentioned the brand to them. The most likely path this company experienced with respect to brand loyalty for this product from the moment the companys brand first appears on the market to its eventual dying is? Assume the company makes no changes to the product from its i